We started Nola because we were the family on hold.

Every one of us has sat in the waiting room, argued with the insurer, and translated the hospital's folder for someone we love. Nola is the person we wish our families had, now serving families across the New York City area.

Meet your team

Charlie Nelson

Charlie Nelson

Co-founder

"I learned this system the hard way, from the family's side of the desk."

Charlie comes from three generations of health professionals. He helped care for his grandmother through dementia, worked as a professional caregiver for men with behavioral issues, and later as a legal professional taking on large insurance companies on behalf of disabled clients whose claims they were refusing to pay.

At Nola, he leads product and strategy, and builds the tools that help our care managers support more families.

Columbia University
Alan Arjona

Alan Arjona

Co-founder

"A promise to a family is only worth something if someone is making sure it happens."

Alan's grandmother had dementia, and he watched how much of her care landed on the people who loved her. He spent five years in investment banking before moving into health tech and entrepreneurship.

At Nola, he focuses on operations, partnerships, and building the infrastructure behind the care team.

Columbia University · UC Berkeley
Alba Alvarado

Alba Alvarado, MPH

Founding Care Advisor

"Most families don't need more information. They need someone to make the calls."

Alba advises Nola on care management, provider and community partnerships, and public health strategy. She learned these systems navigating them for her own immigrant family, and has walked older adults through Medicare and Medicaid, hospital discharges, home care, and the benefits nobody tells you about.

She holds an MPH in Health Policy and Management from Harvard and has worked in government, nonprofit, and private health care, including health equity at the San Francisco Department of Public Health.

Harvard University

What we believe

One person, not a hotline.You get a name and a number: a dedicated point of contact whenever possible.
We track every task.Every task has an owner and a date, and we follow up when something stalls.
We know the neighborhood.The pharmacies that deliver, the agencies that call back, the programs with room.

Tell us what's going on.

or write to hello@withnola.com